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Sun & Ski Sports Celebrates Sale of 50,000 TOMS Shoes with Star of Hope Shoe Drive & TOMS Shoes Custom Paint Event

August 4, 2011

Houston, TX. Houston-based Sun & Ski Sports will mark the sale of its 50,000th pair of TOMS shoes next month with a two-week Back To School Shoe Drive to benefit children at Star of Hope topped off by an August 13 TOMS Shoes Custom Paint Event.  Shoe painting commissions will support promising young artists.   The local August 1-14 shoe drive complements the global TOMS One for One Movement matching shoe purchases with new shoes for children in developing countries.

“This milestone sale directly correlates to 50,000 pairs of TOMS shoes given to children globally through Sun & Ski since the company began carrying the TOMS brand two years ago,” said Barry Goldware, CEO of Sun & Ski Sports, TOMS #1 seller in Texas.

“During the shoe drive, every customer who brings in a pair of gently worn shoes will receive a Sun & Ski Sports certificate for $5 off a new pair of TOMS shoes.  Shoes will be donated to needy children both locally and globally through the efforts of Sun & Ski and TOMS — it’s one for one X (times) two, when donors buy a new pair of TOMS as well,” he explained.

“If the solid-color fabric slip-on TOMS aren’t your signature style, you may customize newly purchased TOMS (with Sun & Ski Sports receipt) on Saturday, August 13, 12 noon to 4 p.m. at the 6100 Westheimer, Katy Mills, Memorial City and Webster stores, thanks to the talents of budding artists,” said Goldware.

 For $10 per pair, an artist will paint a custom design for the customer.  The artists, who will receive 100 percent of their painting fees, can paint commissions on the shoe canvas.  The paints are water resistant.

Additionally, collection boxes for pre-owned (or new) shoes appropriate for children to wear to school will be at all five Houston-area Sun & Ski Sports stores: 6100 Westheimer, Memorial City Mall, Katy Mills Mall, 5503 FM 1960 West and 1355 Bay Area Boulevard.

TOMS was founded in 2006 when American traveler Blake Mycoskie befriended children in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS, which stands for Tomorrows. Mycoskie returned to Argentina with a group of family, friends and staff later that year with 10,000 pairs of shoes made possible by TOMS customers.  Today the company has donated more than one million shoes to barefoot children to help prevent soil-transmitted diseasesand the long-term physical and cognitive harm they cause; prevent feet from
getting cuts and sores that are dangerous if they become infected; and allow children to attend school because shoes are a required part of their uniform. If they don’t go to school, they don’t receive an education and don’t have the opportunity to realize their potential.

Sun & Ski Sports has a longstanding relationship with Star of Hope, having collected more than over 10 tons of clothing in 20+ years to provide warmth to Houston’s homeless, according to Marilyn Fountain, Star of Hope Community Relations.  Through Emergency Shelters and Transitional Living Centers, Star of Hope touches the lives of more than 7,000 different homeless people each year, including more than 1,600 children.  Star of Hope ministers to approximately 1,000 men, women and children every day with food, clothing, shelter, Christian care and structured recovery programs. Sun & Ski Sports outfits enthusiasts who ski, run, hike and bike around the world.  The store’s e-commerce and store
addresses are available at  www.sunandski.com.

For further information on the Back-To-School Shoe Drive & TOMS Shoes Custom Paint Event, call 281-340-5000, ext. 145.

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